Customer gave me the line ...


Cliff Wilson

He's standing there agonizing over the $300 design or the $200 design.

Finally he says, "oh heck, I'll apply the two week rule. Go ahead and do that one." (the $300 one)

To my quizzical expression he says, "after two weeks I won't remember what I paid anyway."

Pretty good, huh?
Bet he'd remember what he paid if he doesn't like it.
That's a great observation, Pamela.

Everybody knows "framing is expensive", so a lot of framers instinctively design cheaper framing than many customers want to buy.

Count me among those who believe we should first design the best framing for the project at hand, and then compromise if necessary.

When we do our best work, Mr. & Ms. Customer might look at the invoice and wince for a minute, but they will look at the framing and smile for a lifetime.

On the other hand, cheaper framing may be momentarily gratifying and permanently mediocre.
Originally posted by Jim Miller:
...a lot of framers instinctively design cheaper framing than many customers want to buy.

That one habit can truly separate a mediocre framer from a great and prosperous one.

How to stop that habit is knowledge that escapes me.
I like that!!

But I sometimes employ the 10 year rule and say the difference may seem like alot now but if you look at $100 over 10 years - that is $10 a year. (You know how you can throw $10 away here and there and never have anything to show for it, but here you will!) And in most cases for longer than that!!

I use Roz’s approach often except I extend the time line a few more years.

I tell them, “Two hundred dollars? You’ll be looking at this for the next fifty years. That’s only 4 bucks a year. You can’t even rent a video for that anymore.”

As often as not they’ll laugh and say, “Okay, what the heck! Let’s go for it.”

Most people seem flattered that I seem to think they’ll be alive by then.
I have the "the gentleman on the phone told me they would only be a dollah, you aren't going to change it on me now are ya?" fight to look forward to later today.

I prefer your customer.