Conservation Glass UV standard grade Price Survey

[UzZx32QU]

This survey is about conservation clear UV Glass. Please make sure that is what you are pricing.

Several modification have been made do to good suggestions on the first survey. Pricing is now in ranges.

You will be asked to input prices for 4 sizes:

8 x 10
16 x 20
24 x 36
36 x 48

[ 06-22-2003, 05:26 PM: Message edited by: framer ]

 

[stud d]

andi thought the regular glass was all over the place!? these resulte were even more surprising.
denis

 

[UzZx32QU]

Yes! I'm finding this interesting. Seeing it in raw data graph form shows how far apart we really are. I'm really looking forward to the matting survey that's starting this Sunday.

framer

 

[Mike Labbe]

Should we put one up for hourly shop labor charge too?

These surveys are GREAT.

We adjusted many of ours based on the average results, and figured out that were were practically giving the plexi clear away.

[ 06-27-2003, 09:21 AM: Message edited by: Mike-L@GTP ]

 

[Bob Carter]

Mike brings up a very telling point by stating that he will go up to "average" and he is practically "giving away" his acrylic.

In my classes I always preach (no, harp) on the need to know your market-see where your prices fit into your neck of the woods. Invariably, I have somone challenge me on that suggestion, generally on an ethical (?) basis.

These surveys are fun and show the disparity in pricing. And you bet your bottom dollar that almost every person out there will be ready to defend to the death their rationale for their own pricing.

But, what about that poor framer (probably literally as well as figuratively) that charges under $20 for the 24x36 lite of UVCLR when well over half of the survey charge over $35.00 for the exact same thing.

I think we can assume that this framer has no clue what the market will bear and probably doesn't have much of an idea what his costs are. A simple analysis would suggest he is probably paying around $10.00.

If he knew his market and he knew his costs, you can pretty much figure he, like Mike, was too low.

But why is it that framers don't do these things instinctively? Why don't you hear from other industry leaders (both at the organizational level and the personal level)that this is a critical, basic component in developing an effective pricing strategy?

The good news? Mike figured it out. The bad news? He will rely upon a National survey that has no direct relevance to his own market to make decisions. He really needs to understand his own market to effectively set his prices.

It is such a simple and basic step in to becoming a retailer, but he needs (as we all do)to fully appreciate the schemes found in his own market and react accordingly.

The next thing I would suggest is to all those not yet providing data to do so. Less than 1% of the registered members have bothered to participate.

Framer is doing all of us a favor by providing us with a great tool. Meet him halfway and participate

 

[Less]

Less than 1%

Less is getting to it.

The good news? Mike figured it out. The bad news? He will rely upon a National survey that has no direct relevance to his own market to make decisions. He really needs to understand his own market to effectively set his prices.

The good news is that probably almost every other shop is doing the same.

The bad news is that probably almost every other shop is doing the same.


Mike?

We adjusted many of ours based on the average results, and figured out that were practically giving the plexi clear away.

Mike, are you talking about Larson's survey?

How has Larson's survey affected the marketplace? Does it raise the bar or keep us shackled? Is it a good place to start?

If Larson says they are just showing the national average, then the only way their charts will change is if we change first.

Or, do you believe that Larson tries to control the market for their benefit?

I tend to think this is not the case, but Less disagrees.

 

[Mike Labbe]

Thanks for the response and advice.

Our prices were set after sitting down with a couple local framers to share market prices and habits. Our market prices are lower than cities such as New York, Boston (40 miles away), etc. I guess this is because of the local economy and heavy saturation of framers. Before meeting, we looked at actual costs and marked up with a pre-set percentage.

I can understand why some would have an ethical problem with shops comparing prices, but disagree. We didn't agree to set them the same, nor are we the only choices in town - we merely compared notes...

The regular(rarely used), CC UV(95% use/default), nonglare(rarely used), and uv plexi were all within the averages from the survey. I found that we (local market AND us) were too high on 8x10 and 40x60 CC, and brought those down a bit after verifying actual cost.

The clear plexi was set about half what it should be, but was well above cost. We have used clear plexi less than 6 times in the past year, and I guess I dropped the ball or made a mistake intially when editing the tables. I'll share these findings with the other local framers.

Have a great weekend
Mike

 

[stud d]

i think larson tries to control the industry a bit too much. if i was in thier shoes i would do the same. i do not believe it is right, but we do not have to fall in line. we can listen and learn then do as we wish.
deeenininies