AWG
SGF, Supreme Grumble Framer
At the risk of p*****g off some of you, the time and effort put into the Conservation Masterpiece/Museum Glass thread is amazing. Maybe blowing our horn, but the stuff ISN'T that hard to sell.
The first step is getting over the midset that it's pricey....OF COURSE IT IS! It's great stuff - and isn't the best always more expensive? Your customers/clients decide what's too expensive - you shouldn't be deciding it for them. Don't most of us preach "show the best"? Then why do we back down when it comes to selling the best glass (regardless of what it's called)?? DON'T BE AFRAID - it's not your money you're spending, it's theirs. All they can do is say NO and then you'll sell them the ConClear or whatever your fallback glass is. THEY WON'T WALK if you believe in your product and SELL its benefits. PS - Don't offer it on everything - they might resent spending $150 on a piece of glass for their "Shrek the 3rd" poster. Be reasonable.
Next, buy some. I think LJ and most other TV distributors still offer the trial pack - something like 3 lites of 16x20. Or get the "flower" display from LJ. Make a sample. Something colorful. Put them up. I don't think this is a killer "look how well I can frame" piece - simple and clean - let the glass speak for you.
Sell it. Mark it up however you wish - I'm not going down that road. You'll make money. You'll look like a better framer. Your customers WILL want it again and you'll sell even more.
When we bought our shop 5 1/2 yrs ago the owner said he couldn't sell ConClear - too pricey, and his customers didn't want/need it. Knowing better than someone in the business for almost 20 yrs(after all, we didn't know anything, just what we'd been taught) we immediately began offering ConClear as our basic glass. We just bought more RegClear glass (commercial job)than we have in the last 5 yrs - annually we sell probably 80% ConClear, 10% acrylic and 10% Museum. I see that spread changing this year toward more Museum and less ConClear as Ms and others go toward the better stuff.
Tony
The first step is getting over the midset that it's pricey....OF COURSE IT IS! It's great stuff - and isn't the best always more expensive? Your customers/clients decide what's too expensive - you shouldn't be deciding it for them. Don't most of us preach "show the best"? Then why do we back down when it comes to selling the best glass (regardless of what it's called)?? DON'T BE AFRAID - it's not your money you're spending, it's theirs. All they can do is say NO and then you'll sell them the ConClear or whatever your fallback glass is. THEY WON'T WALK if you believe in your product and SELL its benefits. PS - Don't offer it on everything - they might resent spending $150 on a piece of glass for their "Shrek the 3rd" poster. Be reasonable.
Next, buy some. I think LJ and most other TV distributors still offer the trial pack - something like 3 lites of 16x20. Or get the "flower" display from LJ. Make a sample. Something colorful. Put them up. I don't think this is a killer "look how well I can frame" piece - simple and clean - let the glass speak for you.
Sell it. Mark it up however you wish - I'm not going down that road. You'll make money. You'll look like a better framer. Your customers WILL want it again and you'll sell even more.
When we bought our shop 5 1/2 yrs ago the owner said he couldn't sell ConClear - too pricey, and his customers didn't want/need it. Knowing better than someone in the business for almost 20 yrs(after all, we didn't know anything, just what we'd been taught) we immediately began offering ConClear as our basic glass. We just bought more RegClear glass (commercial job)than we have in the last 5 yrs - annually we sell probably 80% ConClear, 10% acrylic and 10% Museum. I see that spread changing this year toward more Museum and less ConClear as Ms and others go toward the better stuff.
Tony