Things have been funny here. My "walk-in" retail trade is off and has been almost since Thanksgiving. It has had moments of brilliance, but in the end the numbers have been down. What is keeping me from really feeling it is a very steady flow of commercial work. That has been saving my hide at the moment. But as you know it's done at lower margines so it just aint cuttin' it.
So far this year I am down about 10%, but that all came in January and February. Man, February was a tough month. Hope I don't ever have another one like that anytime soon. If I could take that out, I would be within a few points of LY's gross sales.
My advertising/marketing efforts have been about the same as LY, but obviously that isn't getting it done. The one thing that helps me feel "slightly" better about this is that I know that the two "Big Guys" in my market are feeling it too. Some of it just might be beyond our control. I have lost the businesses on either side of me and they went out in the fall of last year, plus the town has started a MAJOR roadway construction project on my street. This is effecting many of the other businesses on the street as well. My wife works at a Trader Joe's a 1/2 mile away and their sales are off too.
Doesn't help me any, but like they say, "Missery loves company."