A couple of times within the past week we've had the "opportunity" to open up frames created by a gallery here in town that opened about five years ago. The quality of work is shockingly atrocious, far surpassing the kinds of methods and materials that were commonplace 30-odd years ago before we all knew any better. I'm talking original multi-media painting on paper heavily masking taped all the way around to the back of the cheapest quality, miscut, 100% lignin Berkshire mat. I'm talking recycled grocery bag paper dust cover.
How could a shop that opened this recently, and is located on the fringe of an upscale neighborhood, within walking distance of a very popular expensive gourmet restaurant, use materials and techniques like this? It's got to be either misguided cheapness or total ignorance. I honestly don't know which. If you look in the window of this shop it is obvious they are serving a "downscale" market, which is an oxymoron for a custom business. I figure they are going to be fallout sooner or later, just on sheer business folly alone. In the meantime, though, it pains me to see this kind of treatment happening to unsuspecting people's artwork. I feel like writing them an anonymous letter and giving them an eyeful of what I think of their work and its consequences. I suspect it wouldn't change their behavior, but it would at least make me feel like I tried.
Do you think I should bother?
Rick
P.S. Maybe I should write to the President instead, and ask to have them added to the Axis of Evil.
How could a shop that opened this recently, and is located on the fringe of an upscale neighborhood, within walking distance of a very popular expensive gourmet restaurant, use materials and techniques like this? It's got to be either misguided cheapness or total ignorance. I honestly don't know which. If you look in the window of this shop it is obvious they are serving a "downscale" market, which is an oxymoron for a custom business. I figure they are going to be fallout sooner or later, just on sheer business folly alone. In the meantime, though, it pains me to see this kind of treatment happening to unsuspecting people's artwork. I feel like writing them an anonymous letter and giving them an eyeful of what I think of their work and its consequences. I suspect it wouldn't change their behavior, but it would at least make me feel like I tried.
Do you think I should bother?
Rick
P.S. Maybe I should write to the President instead, and ask to have them added to the Axis of Evil.