Artist Guild of America frame

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framer1

CGF, Certified Grumble Framer
Joined
Apr 5, 2010
Posts
152
Loc
Tennessee
This company sells their paintings using a frame that is not touching the sides of the print. It must attach from the back. Anyone seen this?
 
Floater frame. 3 decades ago this stuff all got tossed in the dumpster because the artists discovered it was even cheaper to just nail lathing strips to the side of the canvas.

I had an artist from Canada in and he was looking for floaters. I told him I didn't carry them because they were a fad that would hit the dumpster again as they did decades ago. Showed him the price on my ready made frames and explained that nothing could be done for less money anywhere. He said the prices were good but he was wondering if I could get floaters. I once again told him nothing could be less expensive than the ready mades I make myself and he explained it wasn't about price but he just wanted floaters.

I told him I would order in some floater moulding and make up frames for him but they would be double the price of my ready mades. He became quite loud and insistant saying "No, No, They are ALWAYS Half the Price of Real Frames". I pointed in the direction of Home Depot and explained how he could just use lathing strip the way they did the last time Floaters went out of popularity.
 
I agree Jeff .I threw mine away probably at least 15 years ago because they were a fad and also more expensive then the artist wanted to pay .They expected me to do them very cheap because they looked cheap but unfortunately their price wasnt.
 
LOL - they should be half as much as real frames because they take twice as much time! And that's when the canvas is square - and how frequently does that happen if there is an artist involved? ;)
 
The real question here is which item have framers tossed more of over the years. The revolutionary vinyl wrapped Tenite or T-Top moulding or Floater frame moulding.
 
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