Dear Carey Brothers,
I was disapointed by the misinformation in your recent picture framing article. If someone follows this advice, you could be financially and legally liable for ruining their artwork. If it were me, I would do a followup with better advice.
Cardboard is the very LAST thing you want anywhere near your artwork. It's highly acidic and will "burn" the art.
Dry mounting should rarely be done, because it may ruin any value the art has. It's a service we offer, but only with the customer's expressed (written) permission, after we educate and explain what it means. There are some brand new technologies that can make this semi reversible, with special materials, but it's still something which is frowned upon and used as a last resort. The heat from the dry mount press will ruin many items immediately, including some inkjet photos and posters. Some items will turn black in the drymount press and a knowledge of materials in use should be considered.
The glass most framers use isn't museum glass, but Conservation Clear. The CC has uv blocking properties of over 98%, without the higher price of Museum glass. The UV blocking CC glass isn't expensive and is used by over 95% of our customers. Museum glass is used on VERY special pieces only, and is a premium product.
Mats should be "acid free" and made of rag material. The mats often sold in craft stores are labelled "acid free" but they simply have a ph buffered layer over acidic material, and the acidic material can seep out within 6 or so months to turn the bevel/core yellow. It can also provide acid burn to the art itself. Many of the craft store mats are simply paper/cardboard and should never be used with art. The difference is very important.
As far as it costing over $3000 for custom framing, that number is extremely inflated. Most shops offer full framing that starts at about $35, and works up from there depending on the size, frame, and glass type. The average order is usually under $150, complete. I think it gives a damaging and unprofessional reflection of our industry to insinuate a $3000 price tag to frame a single photo.
There are times when it's best to leave it to a professional. I'd cringe if this kind of misadvice was given if your article was about electrical wiring, plumbing, or something that could cause bodily harm and injury.
I hope this is taken in the positive spirit it was intended. If something like this is done in the future, I suggest consulting with a professional, such as a certified picture framer(r), the F.A.C.T.S. standards
www.artfacts.org, or the Professional Picture Framer's Association
www.ppfa.com.
Best regards,
Mike Labbe
Get The Picture Framing & Gallery
Rhode Island
www.getthepictureframing.com