My wife wanted to drop by the local Michael's this past weekend, and I thought it would be a good idea to take a look at their framing department. Trying to keep the admonition in mind to look for the things they do well, I noticed a number of things. They had really good lighting over the design tables, and all of their samples were neatly organized and displayed. The sample frames were OK, not great designs, but placed along with the samples to be in the clients line of sight. OH, they had customers, that's a good thing.
The only down side that I saw, was a sign above the samples that read (paraphrase): "Drymounting is a great way to preserve your fine art"... and gave a list of reasons to do so.
I was going to go off on a tirade, but why should I do them any favors?
The only down side that I saw, was a sign above the samples that read (paraphrase): "Drymounting is a great way to preserve your fine art"... and gave a list of reasons to do so.
I was going to go off on a tirade, but why should I do them any favors?