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Question What markup for Tru Vue Glass?

Discussion in 'Picture Framing Business Issues' started by seligart, Sep 11, 2016.

  1. seligart

    seligart Grumbler

    I need advice here.
    I have received an order to frame 3 very high quality prints. The photographer
    who took the photos said they were printed with an Epson printer and the color could last up to 200years!
    The sizes in cm and the cost to me-
    71/48 Quoted 84$
    63/61 $92
    91/61 $130 these prices for 99%museum glass.
    He wants to use Tru Vue museum glass or 92%protection against UV.
    I live in Israel so these prices are probably not what you'd pay in USA.
    The client is a visiting American tourist.
    Any advice on what markup to charge will be greatly appreciated. Thank you everyone
    in advance.
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  2. CB Art & Framing

    CB Art & Framing SGF, Supreme Grumble Framer

    If the client is going to take back framed pictures to USA, I would recommend using Consevation acrylic.
    Markup is whatever you choose, but base it on full sheets.
    200 year prints doesn't necessarily mean they cost a lot to print. If the photographer owns the digital files, he can easily have them reprinted.
  3. seligart

    seligart Grumbler

    Thank you for your input, but no the pictures are for friends and won't be bought back to the States.
  4. prospero

    prospero SPFG, Supreme Picture Framing God

    The thought occurs that if the prints are so lightfast then why use museum glass? Good prints
    are very resistant to fading. Hanging them in a place out of direct sunlight will do much more
    in terms of protection than any amount of filtered glass.

    No reason not to be extra cautious, but in the UK museum glass is about x3 as expensive as
    an AR glass which is about x10 dearer than standardd float.
    I use Ultravue70. Which allegedly filters 70% UV. Much the same as standard float.

    I tend to use museum glass only on very expensive art that demands the ultimate protection, or
    on things that are more vulnerable to light damage such as older prints that were done in dodgy
    pigments, old embroideries and prints/documents that people have signed with ink. o_O
    tedh likes this.
  5. CB Art & Framing

    CB Art & Framing SGF, Supreme Grumble Framer

    I believe "Museum" refers more to the clarity than UV protection.
    Conservation Clear has the same UV rating.
  6. seligart

    seligart Grumbler

  7. seligart

    seligart Grumbler

    I agree with you, but he has a a belt and braces attitude to his work.
    Wants to give it the best chance for future generations to view his work I suppose.
  8. Daniel Smith

    Daniel Smith Grumbler

    Maybe not to the specs of the original print that was to be framed. The specific papers used may no longer be available for whatever reason. Some of us use specific papers for a particular look to the print or due to a specific quality need. Really puts us up the tree when we may be asked later for a print and can't get that "look" any longer because the material used is no longer in the marketplace.
  9. Bob Carter

    Bob Carter SPFG, Supreme Picture Framing God

    Back to the original question, I would determine market pricing to get a sense of what others charge. That's what consumers care about. Then determine if that price yields a satisfactory margin.

    Suppose you are selling Museum grade widgets. Retail Prices in your Market range from $10 to 25 and most are inthe $20 range. You pay $5 a widget and someone says 2X is proper. But the market yields more, for some much more. Is 2x still good? Shouldn't you sell it for more?

    Suppose you pay $10 a widget and someone says 3x making you higher, much higher. Is that good? Just because you want more doesn't mean the market will support more. Your costs determine your margin; the market determines your Retail. Massage to get a 'best price', not a 'set' markup

    at least, that's pretty much what most folks in biz do
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