I am a recovering former franchisee that has been in business for almost 12 years. Just before the recession hit, an Aaron Brothers opened a couple miles away. We got hit with a double whammy! It was hard to compete with the level of advertising and name recognition they offered, despite having a superior product, service and pricing. People sometimes come in with quotes where our regular price is less than their "half off" price. Although I am sad for the people losing their jobs, I am ecstatic to get business back! Tomorrow is their last day. Any thoughts on how I can capitalize on this situation? I already have a great professional website, Yelp page and Google page. I got one former AB customer yesterday, who was very punchy because he thought we would be too expensive, but was happily surprised when our price was less AND he could get his work in 1 week instead of 3. He found us through Google. How do I promote the fact that we do the same thing as AB, faster, better and for less money? Another AB customer today for a glass and back. She was referred by a family member she called after going to AB and finding they were closing. Maybe the online presence is enough? Any thoughts?