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Question Pricing for Couture Mounts by Crescent?

Discussion in 'Picture Framing Business Issues' started by Przem, Dec 16, 2016.

  1. Przem

    Przem Grumbler in Training

    Dear Framers,

    We are a business located in Chelsea, London, UK and we are looking for any advice on pricing the 'Couture' Range of Mounts/Mat boards from Crescent.
    They are a deluxe range of museum mount boards with special finishes and we can only buy in whole sheets.
    We would be very grateful if any framers or directors have any advice when it comes to efficient pricing these high quality mount boards as to not effectively loose income. Due to the nature of the price (gold leaf mount is £152 for a single sheet) and the potential of clients ordering small mounts (30cm x 40cm) if anyone could share advice or have had any similar issues they may have overcome in this area it would be great to hear from you.

    Look forward to hearing your solutions

    American Picture Frame Academy 1-888-840-9605

    The American Picture Framing Academy Learn Picture Framing Now
  2. Michael A Slavin

    Michael A Slavin CGF, Certified Grumble Framer

    We have not been able to get any sort of traction with this lihe so it is hard to offer any thoughts on pricing. We were all excited about designing with some of the wonderful textures and looking forward to designing with it. So far we have only sold about a third of a mat. We were able to break even on the cost of the mat with the sale but we still have the rest of the sheet which seems to have found a permanent home in our shop. Unfortunately I think there is some sticker shock involved with this premium line. I would like to give you some advice but we have not had enough experience with this line to offer any thoughts. We were lucky because apparently they come two to a pack and in Canada it was a special order and our distributor had to order the two sheets. We talked him into selling us just one at a time.
  3. JWB9999999

    JWB9999999 SGF, Supreme Grumble Framer

    Przem, I think you said it yourself: you need to price them to not effectively lose income. I would never offer them to someone who needed a single, 30cm x 40cm mount, UNLESS you already have it in stock. I price all matboard such that I break even on an 8"x10" sale of it. I'd do the same for this board. It's much more expensive, yes, but you still have all the same risks associated with it as for a matboard that costs you 1/10th of that. Now maybe you might lower your markup for larger pieces compared to how you sell your larger pieces of normal matboard. Many framers do that with their more expensive mouldings as well. But small pieces have to be marked up enough that you do not lose money when you get 1 sale of it.
    Rick Granick likes this.
  4. DVieau2

    DVieau2 PFG, Picture Framing God

    It's too bad distributors couldn't sell half sheets of this particular product.

    Seem like only a matter of time before it's discontinued.

    mlmintz likes this.
  5. Rick Granick

    Rick Granick SPFG, Supreme Picture Framing God

    I never did get those samples, because of the crazy price point, and because they are "over-the-top" looking for the way I generally design. If I want to go crazy, I'll have fun and do my own faux finishing.
    For example, Edie has done some fantastic things covering mats with wild fabrics and fun papers.

    I appreciate Crescent wanting to "take a chance" creatively, but honestly I wish they had just put their investment into keeping quality high and making samples more easily available to retailers.
    :cool: Rick
  6. Joe B

    Joe B SGF, Supreme Grumble Framer

    Doug, Superior Moulding does.

    From what I understand Couture sells well in some locations. I sell 2 or 3 projects a month using Couture. It's not the fastest selling mat but if you show it and have a couple samples on the wall it will sell.
  7. Dave

    Dave SPFG, Supreme Picture Framing God

    I've sold two jobs with it... both with #1305 Black Pebbles. I charged about $ 325.00 for the first mat which required a six opening mat that was about a half sheet. The second job was a single opening mat about 13" square and I charged $ 96.00 for the mat. I still have a little over a quarter sheet left so I came out fine with it.

    I need to sell another sheet so I can get my $ 75.00 sample cost back.
    shayla likes this.
  8. Grey Owl

    Grey Owl SGF, Supreme Grumble Framer

    As with any mat, you don't make your mark-up on smaller sizes until after you sell it the second time.

    I have sold a few of these, and most are smaller than 16" x 20". But they are great with the right art.

    My minimum size for price is 13" x 16" and I cover all my costs and make some profit at this point.
    shayla likes this.
  9. Przem

    Przem Grumbler in Training

    Thank you very much for your advice, all varied and good to know. We have set up a calculator for the different ranges of prices of the couture range and have the samples on our wall, so we will see in time how well we do. Like some of you mentioned, you have to kind of see it as an investment and make money on the whole sheet over time, but that's i guess only if it actually sells.

    thanks again, we will let you know how we get on

    Przem @ Chelsea Framers
  10. shayla

    shayla WOW Framer

    That's the only one I've sold, as well. Used as a top layer of the base surrounding a small sculpture. A frame outside that, and an acrylic pedestal box over the top. It and it's lighter counterpart are my favorites of the Couture line, but I wonder how beveled cuts would go.
  11. Dave

    Dave SPFG, Supreme Picture Framing God

    There is a bit of roughness around the bevel due to the nature of the surface but it actually worked well with both the jobs I did. The one pictured was a memorial piece to Father Ted Hesburgh.

    Attached Files:

    Joe B and shayla like this.
  12. IFGL

    IFGL SGF, Supreme Grumble Framer

    I always thought this was father Ted
  13. Joe B

    Joe B SGF, Supreme Grumble Framer

    Shayla, Couture is a great line and cuts easy. If you check out my Instagram, jbframing, page you will see many more with Couture mats. Mother of Dragons rev.jpg Sperry rev.jpg Sperry rev2.jpg
    Rick Granick and shayla like this.
  14. Joe B

    Joe B SGF, Supreme Grumble Framer

    Dave, Did you reverse bevel on this mat? It looks great. Joe B
  15. Dave

    Dave SPFG, Supreme Picture Framing God

    Thanks. Yes, I did use reverse bevels. That's how all the materials are held in place including the coins.
  16. Joe B

    Joe B SGF, Supreme Grumble Framer

    I haven't used a reverse bevel on the Couture line yet, I figured that a couple of the mats in that line were too rough. It looks great, I will have to give it a try - Thanks. Joe
    Dave likes this.
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