I attended the Seattle PMA Co-op Marketing Team meeting today. Without going into scads of detail, you might want to consider attending one of the meetings in your area. It offers some food for thought, and if you are so inclined, an opportunity to do something that could benefit you. Dennis Conforto breaks down the combined problems of the photo marketing, scrapbooking, and picture framing industries into several areas. One is that we are too "craft" oriented, missing what the consumer is trying to connect with when considering our products. Another problem is that we are marketing to the people who are already using our products because we haven't found/created a better marketing formula. A third problem is that our distribution networks are "backwords" compared to how distribution is done in other industries. Changing that distribution pattern could improve the industry for both the retailer and the manufacturer/supplier. A fourth problem is that none of the industries alone have the muscle power and backing to solve their problem. And, yes, memories is the common thread that ties the photo, scrapbooking, and picture framing communities together. Do you remember that scene in "Apollo 13" where they dump the box of stuff on the table that is all of the things they have on the Apollo space craft and they are told to figure out how to make a filter out of it that will allow the astronauts to create that same filter out in space to save their lives? The meeting today kind of reminds me of this approach - ya got a problem, ya got some stuff to work with, ya got a bunch of people putting their brains together to figure out how to make it work. Probably one person couldn't get it done. A bunch just might. Check it out.