JbNormandog
July 11th, 2006, 12:50 PM
Hi everybody,
I read an article Vivian Kistler wrote for PFM and was wondering if anyone else was going to participate.
It sounds like a great idea to me and is a way to get potential national coverage on us as framers.
Here is a different article about it I found online.
--------------------------------------
Campaign planned for October's National Art & Framing Month
October is National Art & Framing Month, and framers are being asked to participate directly in a national campaign to increase public awareness about the value of art and custom picture framing. "Picture the Possibilities" is the theme, spearheaded by industry educator and consultant Vivian Kistler, CPF, GCF, who intends to use her contacts in television and radio to focus attention on the framing industry. Her goal is to have TV and radio morning shows, such as the CBS News program "Sunday Morning," feature framed art in their programming and as part of their set design. Kistler came up with the idea while watching "Sunday Morning."
"Charles Osgood, the host of the program, covers the arts from time to time, but there is no art on the studio walls," she says. "That got me thinking that if we could get several different sunshine images (the sun "face" is the program's logo), frame them and send him hundreds of framed images, it would have quite an impact."
Kistler requests that framers time their submissions so they arrive in the studio the first week in October. She also plans to send Osgood an article and instructions on how to create a picture wall, so he will be able to hang the framed images on the walls of the TV studio.
Kistler has enlisted the cooperation of the PPFA, and several past and present national board members are on newly formed National Art & Framing Month Council -- John Pruitt, CPF, FrameWorks; Patricia Smith, Art Expressions Gallery; William Parker, MCPF, Ambiance by Parker; Conni Henshaw, Elmer's Products Inc.; and Kerry Wilson, MCPF, Windrush Gallery.
Framers may also want to send framed art to other morning shows, such as "Today" on NBC, during the same time period. The goal: to flood the airwaves with news and features about custom picture framing. Kistler encourages all PPFA members to establish relationships with their local media as well. "Send framed pictures to your local TV and radio stations with a press release on National Art & Framing Month," she suggests. "Celebrate the month of October with events in your shops that will be attractive to the general public."
Framers who would like to participate in the Frame a Sunshine campaign can go to http://artandframingmonth.com where they will find sunshine images to download, media addresses, and instructions on writing press releases, among other helpful resources.
----------------------
http://services.pmai.org/PSRONewsline/PPFAnewsline.asp (this is a link to the page)
When so many of us whine that things are slow, Vivian is giving us the oportunity to give things a jump start without investing anything more than some moulding scraps and postage.
Anyone else in?
(I did a search but didn't find this listed on the Grumble, I was gone for a week so if this was covered then I apologize)
If nothing else this has to draw more attention than Daisy Fuentes did a few years back.
I read an article Vivian Kistler wrote for PFM and was wondering if anyone else was going to participate.
It sounds like a great idea to me and is a way to get potential national coverage on us as framers.
Here is a different article about it I found online.
--------------------------------------
Campaign planned for October's National Art & Framing Month
October is National Art & Framing Month, and framers are being asked to participate directly in a national campaign to increase public awareness about the value of art and custom picture framing. "Picture the Possibilities" is the theme, spearheaded by industry educator and consultant Vivian Kistler, CPF, GCF, who intends to use her contacts in television and radio to focus attention on the framing industry. Her goal is to have TV and radio morning shows, such as the CBS News program "Sunday Morning," feature framed art in their programming and as part of their set design. Kistler came up with the idea while watching "Sunday Morning."
"Charles Osgood, the host of the program, covers the arts from time to time, but there is no art on the studio walls," she says. "That got me thinking that if we could get several different sunshine images (the sun "face" is the program's logo), frame them and send him hundreds of framed images, it would have quite an impact."
Kistler requests that framers time their submissions so they arrive in the studio the first week in October. She also plans to send Osgood an article and instructions on how to create a picture wall, so he will be able to hang the framed images on the walls of the TV studio.
Kistler has enlisted the cooperation of the PPFA, and several past and present national board members are on newly formed National Art & Framing Month Council -- John Pruitt, CPF, FrameWorks; Patricia Smith, Art Expressions Gallery; William Parker, MCPF, Ambiance by Parker; Conni Henshaw, Elmer's Products Inc.; and Kerry Wilson, MCPF, Windrush Gallery.
Framers may also want to send framed art to other morning shows, such as "Today" on NBC, during the same time period. The goal: to flood the airwaves with news and features about custom picture framing. Kistler encourages all PPFA members to establish relationships with their local media as well. "Send framed pictures to your local TV and radio stations with a press release on National Art & Framing Month," she suggests. "Celebrate the month of October with events in your shops that will be attractive to the general public."
Framers who would like to participate in the Frame a Sunshine campaign can go to http://artandframingmonth.com where they will find sunshine images to download, media addresses, and instructions on writing press releases, among other helpful resources.
----------------------
http://services.pmai.org/PSRONewsline/PPFAnewsline.asp (this is a link to the page)
When so many of us whine that things are slow, Vivian is giving us the oportunity to give things a jump start without investing anything more than some moulding scraps and postage.
Anyone else in?
(I did a search but didn't find this listed on the Grumble, I was gone for a week so if this was covered then I apologize)
If nothing else this has to draw more attention than Daisy Fuentes did a few years back.