I read a book today, and other marketing notes

[B. Newman]

I had some running to do today, and as I stopped to grab a bite of lunch, I realized that I'd left my magazine at home this morning!

I rummaged around in the van looking for something to read and found a book that Murray Raphel (formerly of Art Business News' "Marketing Moves" www.raphel.com (http://www.raphel.com) ) had sent me a couple of months ago. So I took it in.

Between eating lunch and then taking my Dad to the dentist, I read nearly the whole book (just finished it here at home.) That includes underlining and taking notes! It's a great little easy to read marketing book.

I'm not sure if it is still available, as I couldn't find it on the website, but I decided to post this anyway because there are some great things on the website. (I've e-mailed them to see if it is available, but didn't realize that they'd probably gone for the day... I'll let you know tomorrow.)

Another note is this month's column by Norm Brodsky in Inc magazine has one of the best articles on customer service I've ever read.

http://www.inc.com/magazine/20050701/nbrodsky.html

Then check out the whole "Sell" section in Entrepreneur magazine - especially the "Tactic" article on Rewards. Good stuff!

http://www.entrepreneur.com/Magazines/MA_FrontDoor/0,4430,,00.html

And there you have it - your marketing report for the day! ;)

Betty

[DTWDSM]

Betty, what was the name of the book?

[B. Newman]

Well duh! Sorry about that...

"The Entrepreneur's Club" by Stan Golomb

Betty redface.gif

[Gumbogirl]

Betty, you rock, you voracious reader, you. smile.gif

[DTWDSM]

Amazon has it:

http://www.amazon.com/exec/obidos/ASIN/0971154201/webmill0c8-20/ref%3Dnosim/002-3010148-3248011

[B. Newman]

Since the book is available somewhere, I'll tell a little more about it.

It goes into great detail on how to get the most out of direct mail - how to get the names, how to tailor the offer, how to really make it work.

It also talks about how to use "premiums" rather than discounts. (Giving of gifts, in our case, such as photo frames, etc. rather than even gift certificates, $ off, or percentages off.)

One of the very best things about the book is that it reads in "story form" rather than in a dry "how-to" manner. You'll follow the story of "Jack and Jill" when Jack looses his job as a dry cleaner, and proceeds to buy a dry cleaning business and set out on his own.

It's intriguing and you'll want to keep reading to find out what happens next, what do they learn next, and how can I apply this to my business?

Good stuff!

Betty

[B. Newman]

Ah, here it is! http://www.raphel.com/books_tapes_2.html

There was another page!

Betty