PFM December 2001 Goltz: Diffs between Advertising and Marketing

[Marc Lzier]

C'mon folks.

Whadya think?

Makes sense to me.

[Dermot]

Basic article, the sort of stuff I learned on some beginner sales/marketing courses I have taken in my time, what next? take Jay's courses in Los Vegas.

Not a bad bit of sales/marketing contained in the article for Jay himself "come spend you money to hear some more in Las Vegas", this sort of self promotion would not encourage me to go to Las Vegas or to consider partaking in any of the suggested courses, courses should stand on there own merit and should not need the presenters prompting or if they do something is very wrong.




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Dermot
"May you never forget what is worth remembering, or remember what is best forgotten"

[Sandie]

Yes Dermot, the artical was fairly basic, but don't forget that most framers have not taken Sales/Marketing 101. If I remember polls taken on Hitchhikers, and probably here, most framers began their working lives in some other profession..not necessarily business related. Plus, many consider themselves "artists" instead of "business persons". So for those folks it is good to be informed of or to be reminded of even the basics.

Sandie in Maine